Callers dialling 0871 numbers should be refunded if they are kept on hold too long by call centres, an industry watchdog says.
Adverts for 0871 phone services should include clear price warnings, according to premium rate phone regulator Icstis, and service providers must give clear written or spoken pricing information before customers are charged.
The package of measures were proposed by Icstis to ensure callers can dial 0871 numbers with confidence.
UK consumers spend up to 35p a minute dialling 0871 numbers at a total cost of more than £300 million per year.
Icstis will take over regulation of 0871 services early in 2008.
The regulator's chief executive George Kidd said: "Consumer trust in 0871 numbers is critical. Callers should not suffer unreasonable delays. If they do, good business practice is to remedy the problem and offer a refund for the call cost."
Icstis (the Independent Committee for the Supervision of Standards of the Telephone Information Services) is an industry-funded regulatory body for premium rate phone services.
It is consulting on the proposed package of measures until June 28
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Please Note - To ensure ITC provide our valued customers with the highest levels of service our minimum call threshold per client is 10,000 call minutes per month.